Sr Associate - Marketing 

Work Experience: 4-8 Years

Location: Gurgaon (Hybrid)

Overview

We are looking for a proactive Senior Associate – Marketing to support demand generation programs and marketing operations. This role works closely with growth leadership, service/practice heads, and marketing stakeholders to plan and execute campaigns, build account intelligence, and drive marketing automation initiatives.

The ideal candidate is execution-oriented, analytically minded, and comfortable working with modern marketing and sales intelligence tools. The role also requires proactively identifying opportunities to leverage AI and automation to improve research, campaign execution, and reporting.

Key Responsibilities

·       Support campaign planning and execution in collaboration with sales leaders, service vertical heads, and marketing stakeholders

·       Plan and execute email and lead nurturing campaigns using marketing automation platforms, including audience segmentation, scheduling, and performance reporting

·       Contribute to multi-channel demand generation and account-based marketing initiatives

·       Conduct market and competitor research using secondary sources to support campaign planning and strategic targeting

·       Map target organizations and key personas for outreach and account-based campaigns

·       Build and maintain high-quality marketing databases and distribution lists using sales intelligence platforms

·       Monitor news, signals, and developments related to high-potential accounts, customers, and partners

·       Prepare presentations, campaign materials, and internal reports to support marketing initiatives

·       Track campaign performance and contribute to campaign reporting and optimization

·       Identify opportunities to leverage AI tools to automate market mapping, database research, campaign reporting, and operational workflows

Requirements

·       4–8 years of experience in B2B marketing, preferably within technology services or software organizations

·       Experience planning and executing email campaigns using marketing automation platforms

·       Familiarity with CRM platforms, preferably Salesforce, for campaign tracking and lead management

·       Hands-on exposure to sales intelligence tools such as ZoomInfo and Apollo

·       Understanding of demand generation and account-based marketing concepts

·       Strong research, analytical, and organizational skills

·       Exposure to Google Analytics is preferred

·       Familiarity with ABM platforms such as 6sense is a plus

·       Strong communication skills and attention to detail