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Senior SFMC Developer
, , | Full-time | Partially remote
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Overview
We are looking for a highly skilled Senior Salesforce Marketing Cloud Developer with strong hands-on expertise in both SFMC and Salesforce Personalization (Interaction Studio).
The ideal candidate will be responsible for building end-to-end marketing journeys, automations, personalization experiences, and data integrations that power multi-channel customer engagement.
The ideal candidate will be responsible for building end-to-end marketing journeys, automations, personalization experiences, and data integrations that power multi-channel customer engagement.
This role requires deep technical knowledge of AMPscript, SSJS, SQL, JavaScript, Interaction Studio Web SDK, and API-based integrations.
- Upgrade and configure existing Web SDK for real-time personalization.
- Track customer behavior, clicks, events, and custom user interactions using JavaScript.
- Build personalized web-site experiences using HTML, CSS, and JavaScript within the Personalization platform.
- Manage and update catalog objects, user profiles, and event data using Interaction Studio REST APIs.
- Create audiences, segments, and personalized campaigns for web engagements.
- Collaborate with marketing and analytics teams to translate personalization strategies into technical implementations.
- Execute end-to-end campaigns using Email Studio, Automation Studio,Contact Builder and Journey Builder.
- Develop and optimize complex SQL queries for segmentation, data transformations, and reporting.
- Build, maintain, and troubleshoot Automations in Automation Studio.
- Create, test, and manage Journey Builder workflows with decision splits, event-triggered sends, and personalization logic.
- Develop custom components using AMPscript and SSJS for landing pages, cloud pages, dynamic content, and triggered messages.
- Ensure high deliverability, data accuracy, and campaign governance across SFMC.
- Support ETL processes, SFTP data loads, and integration middleware for SFMC/IS data sync.
- Understand and manage the Interaction Studio data model as Catalog objects, User profiles,Events etc.
- Ensure seamless data flow between CRM, web properties, and Salesforce platforms.
- 5+ years of experience in Salesforce Marketing Cloud development.
- 2+ years of hands-on experience in Salesforce Personalization (Interaction Studio).
- Strong capability to independently run campaigns, manage data, and optimize multi-channel journeys.
- Proven experience either in implementing or updating SFIS Web SDK, event tracking, and real-time personalization use cases.
- Experience working in cross-functional teams (Marketing, Dev, CRM, Data).
- Ability to troubleshoot complex issues across automation, journeys, personalization scripts, and integrations.
- Strong understanding of marketing data, customer lifecycle, and personalization strategy implementation techniques.
- Coding Skills- JavaScript (Strong), SQL,
- Salesforce platform scripting- AMPscript (Advanced), SSJS (Advanced)
- HTML / CSS — building and customizing on-site experiences
- Web SDK configuration and implementation
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REST & SOAP API knowledge (Strong ability to write, optimize, and troubleshoot code) As well as Data modeling and segmentation
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